Gmail Outage

Last Tuesdays Gmail outage was normal (because of server maintenance), but the furore created after that was very surprising. Internet is all about Choice. I am sure each one of us has 2-3 email accounts and so if one of them was down, we could continue communicating through other accounts. But the way, the news spread over the net, it felt like it was the End of The World for all of us.

In fact, once every month, my official email id is down due to server maintenance. So couple of learnings we can draw from this incident-

1. The furore also tells us that Companies have raised the bar in Customer service and customer expectations. Anything sub-par will lead to complaints from the consumers.

2. For a company to admit and apologise for a small goof-up (Gmail was down for 90 minutes only), speaks volumes of the company and how they treat their consumers

3. Many people were not aware about the outage. But due to services like Twitter and blogs the same became an event of epic proportions. Clear Warning to All- Dont Ignore Digital Media