They don't make them like these guys anymore....
"The Hell I will, I'll give them away"
-Leo Burnett opened his agency during the depression, his friends sneered and said that he'd be selling apples on the streetcorners in six months. Every Leo Burnett office, to this day keeps apples on the reception
"Never write an advertisement which you wouldn't want your own family to read"
-David Ogilvy
"In advertising, sex sells. But only if you're selling sex."
-Jef I. Richards
"An advertising agency is 85 percent confusion and 15 percent commission."
-Fred Allen
"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone. "
-Fairfax Cone
"If your advertising goes unnoticed, everything else is academic. "
-William Bernbach
"Creativity is an advertising agency's most valuable asset, because it is the rarest."
- Jef I. Richards
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